ASW’s Core Value:
Earned Trust

We achieve sales growth through our hands-on contributions to our customers’ success. Our strongest motivation is in making and keeping the connections that add to the success of all stakeholders – on both the factory side and the customer side.

The sale of some of the more advanced automation components on the market requires a higher degree of customer support, training, and startup assistance. ASW’s core value is reinforced every day when we apply our experience and expertise to help create our customers’ success stories. When we make our customers successful, we are also contributing to our own growth.

Automation Southwest was founded on the philosophy that lasting engineering and sales relationships are built through trust that is earned.

Automation Southwest, LLC is the exclusive manufacturer’s representative for globally recognized automation technology manufacturers such as Panasonic Industrial Automation, ICOTEK, Nippon Pulse, Bihl+Wiedemann, Werma USA, Mencom, and Laser-View throughout the Texas and Oklahoma territory. For several of our manufacturer partners, our territory also extends coverage across Louisiana and Arkansas.

Automation Southwest’s business strategy has always been centered on building the local relationships that create new opportunities for our Automation Partner companies. Our staff’s average of more than twenty years of experience and contacts within our industries and coverage areas is leveraged every day to drive sales growth for every manufacturer we represent.

At Automation Southwest, we strive every day to exceed our customers’ expectations by providing a level of service and support going beyond just the products we represent – we bring the capability and experience needed to drive customer solutions.


Automation Southwest’s automation partner companies manufacture world-class products across all the major segments of the industrial automation market.

Panasonic Industrial Automationcomprehensive set of automation products including motion control, touchscreens, PLCs, safety light curtains, optical sensors, static controls, UV curing, pressure & temperature sensors, and much more

Universal Robotsbringing safe, flexible, and easy-to-use 6-axis industrial robotic arms to businesses of every size, all over the world.  UR develops industrial collaborative robots that automate and streamline repetitive industrial processes 

Werma USAsolutions for visual and audible communications, wireless and wired plant floor monitoring, and comprehensive Industry 4.0 integration

Nippon Pulse — motion control products ranging from the most basic stepper motors to multi-axis tables based on sub-micron-capable linear shaft motor technology

Bihl+Wiedemann – fieldbus interface solutions centered on both AS-i and AS-i Safe applications enable significant reductions in both up-front installation costs and future system expansion

Siltec USA — stainless steel cable tray solutions with industry-leading unique features plus a wide assortment of mounting accessories

Pizzato USA – industrial grade and customizable safety products such as safety mats, safety bumpers, and safety edges; safety relays and interface accessories

Laser-View Technologies — sensing solutions for long range (100 meters or greater) applications in heavy industrial environments; also active in sensors for incline, tilt, and acceleration; collision detection and prevention for large overhead cranes; unique non-contact encoder solutions 

 

Scroll to Top